Author Archives: admin

End of paid media?

May 18, 2012 Ujjal Kohli is CEO of Rhythm NewMedia By Ujjal Kohli It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning … Continue reading

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Push notifications keep luxury branded apps top of mind

By Staff reports May 18, 2012 Rue La La Will Greece’s collapse affect luxury brands’ prospects in Europe? The potential collapse of Greece, though tragic, will likely not harm the luxury industry as much as the media will have consumers … Continue reading

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Flipboard exec dishes on market strategy

By Lauren Johnson May 18, 2012 Flipboard iPhone app NEW YORK A Flipboard executive at IABs Innovation Days conference this weeksaid that ultimately the rise in HTML5 willaddress the publishing walled garden that companies such as Apple have established. During … Continue reading

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McDonald’s bites into mobile CRM at over 500 locations this summer

By Staff reports May 18, 2012 Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/e6T9OWRWmyI/12864.html

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National Cancer Institute taps SMS to urge teens to quit smoking

By Chantal Tode May 18, 2012 Text messages focus on helping teens quit smoking The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking. The SmokefreeTXT … Continue reading

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