McDonald’s beacons reap 18K offer redemptions

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McDonalds beacons reap 18K offer redemptions
McDonalds deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions.
Please
click here to read the entire story on Mobile Commerce Daily

Amazon Prime Now raises bar with Prime Now one-hour delivery
Amazon is racing past its own milestone of offering same-day shipping with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailers determination to remain one step ahead of its competition.
Please
click here to read the entire story on Mobile Commerce Daily

Mobile NFC payments will exceed $130b by 2020: report
A recent study conducted by Strategy Analytics revealed that payments made with near field communications-enabled mobile handsets are set to exceed $130 billion of consumer retail around the world by 2020.
Please
click here to read the entire story on Mobile Commerce Daily

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Eastons Hotel Group embraces crowdsourced mobile loyalty
Eastons Group of Hotels, a Canadian hospitality brand, is leveraging a
crowdsourced-driven mobile loyalty program to drive more customer traffic to
its properties and bolster its community of fans.
Please
click here to read the entire story on Mobile Commerce Daily


 
Related content: Commerce, mobile, mobile marketing

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McDonald’s beacons reap 18K offer redemptions

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Click here to sign up for Mobile Commerce
Daily for free

McDonalds beacons reap 18K offer redemptions
McDonalds deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions.
Please
click here to read the entire story on Mobile Commerce Daily

Amazon Prime Now raises bar with Prime Now one-hour delivery
Amazon is racing past its own milestone of offering same-day shipping with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailers determination to remain one step ahead of its competition.
Please
click here to read the entire story on Mobile Commerce Daily

Mobile NFC payments will exceed $130b by 2020: report
A recent study conducted by Strategy Analytics revealed that payments made with near field communications-enabled mobile handsets are set to exceed $130 billion of consumer retail around the world by 2020.
Please
click here to read the entire story on Mobile Commerce Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Eastons Hotel Group embraces crowdsourced mobile loyalty
Eastons Group of Hotels, a Canadian hospitality brand, is leveraging a
crowdsourced-driven mobile loyalty program to drive more customer traffic to
its properties and bolster its community of fans.
Please
click here to read the entire story on Mobile Commerce Daily


 
Related content: Commerce, mobile, mobile marketing

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/19398-1

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/P4eQQXlitTM/19398.html

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Hyatt Regency Bellevue ups guest communication with SMS strategy

hyatt

The hotel is leveraging a cloud-based system to help power its mobile apps

Seattles Hyatt Regency Bellevue hotel is attempting to
raise communication efforts between staff and guests by leveraging a two-way
SMS cloud-based solution that is also set to save the hotel thousands of dollars each
year.

The hotel claims to be the first using mobile-based
two-way communication that also powers other technologies at the same time,
such as digital signage, push notifications and guest requests. The Connect SMS
platform, developed by Hyatt Regency Bellevues technology partner Monscierge,
functions as a single hub with multiple functionalities that will eventually
save thousands of dollars for the Washington state-based property.

Hospitality is still fairly new to having a
comprehensive mobile solution as an option for communicating with each other
and with guests, and so far the response has been very enthusiastic, said
Marcus Robinson, CEO of Monscierge, Edmond, Okla. There is an obvious need for
the technology experience between guest and hotel, especially now that mobile
applications outside of the hospitality industry have advanced messaging
features among other easy to use functionalities.

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

If you are forced to use tools that are not right for
the job, it makes the job harder than it needs to be. We’ve found once
implemented, the hotel staff members find mobile making their jobs easier.

Answering
guests needs
The
Hyatt Regency Bellevue believes that mobile strategies should be more than
simply offering guests a branded mobile application. The hotel seeks to connect
with guests using a native messaging feature on smartphones with a
user-friendly dashboard.

If a client wants to the concierge to make a
reservation at one of the hotels restaurants, he or she can text the request
into Connect CMS, where a staff member will answer as soon as possible. For
weary travelers or on-the-go consumers, this mobile solution provides an added
layer of convenience.


Users can text requests or questions to hotel staff for a timely response

The Connect CMS system is also able to control the
staff and guest mobile apps and Windows 8-powered interactive tables stationed
in the lobby. The Microsoft Windows PPI touch-tables are part of recent hotel
renovations, and offer the Monscierge Connect Lobby software.

Guests lounging in the lobby can access the same
content seen on digital signage, including real-time flight information and
employees local recommendations.

Being in the industry of catering to clients that
openly review your company on sources such as Trip Advisor or even socially on
Twitter, it becomes imperative to remain updated with regard to guest services
and technology; to meet and exceed expectations, Mr. Robinson said.

Cutting
expenses
The
singular cloud-based content management software is proving to cut down as much
as $20,000 in expenses yearly by phasing out fees from multiple vendors. The
system is also improving workflow efficiency.

More hotel brands are leveraging contextual messaging to
connect with customers and build a more loyal client base. Marriott
International is another top brand sending guests push notifications when their
hotel rooms are ready, and enabling members of its app to bypass the lobby and
use mobile check-in instead (see story).

The Hyatt Regency Bellevue will be sending a welcome
text message to guests mobile devices upon arrival, along with requested
status updates and push notifications.

Monscierge hopes that its cloud-based technology makes
the guest journey as streamlined as possible from the planning and booking
stage to checking out and sharing hotel-branded postcards on social media apps
or sites.

The hotel will also be partnering with Monscierge for a
mobile research project in 2015, sponsored by Intel.

Forward thinking brands are already embracing mobile
communication concepts, providing highly curated local recommendations and incorporating
contextual messaging, Mr. Robinson said. They are working towards enhances
the overall travel experience, during the entire guest journey.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/ylhlkDhDpg4/19395.html

Posted in News | Tagged | Leave a comment

Hyatt Regency Bellevue ups guest communication with SMS strategy

hyatt

The hotel is leveraging a cloud-based system to help power its mobile apps

Seattles Hyatt Regency Bellevue hotel is attempting to
raise communication efforts between staff and guests by leveraging a two-way
SMS cloud-based solution that is also set to save the hotel thousands of dollars each
year.

The hotel claims to be the first using mobile-based
two-way communication that also powers other technologies at the same time,
such as digital signage, push notifications and guest requests. The Connect SMS
platform, developed by Hyatt Regency Bellevues technology partner Monscierge,
functions as a single hub with multiple functionalities that will eventually
save thousands of dollars for the Washington state-based property.

Hospitality is still fairly new to having a
comprehensive mobile solution as an option for communicating with each other
and with guests, and so far the response has been very enthusiastic, said
Marcus Robinson, CEO of Monscierge, Edmond, Okla. There is an obvious need for
the technology experience between guest and hotel, especially now that mobile
applications outside of the hospitality industry have advanced messaging
features among other easy to use functionalities.

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

If you are forced to use tools that are not right for
the job, it makes the job harder than it needs to be. We’ve found once
implemented, the hotel staff members find mobile making their jobs easier.

Answering
guests needs
The
Hyatt Regency Bellevue believes that mobile strategies should be more than
simply offering guests a branded mobile application. The hotel seeks to connect
with guests using a native messaging feature on smartphones with a
user-friendly dashboard.

If a client wants to the concierge to make a
reservation at one of the hotels restaurants, he or she can text the request
into Connect CMS, where a staff member will answer as soon as possible. For
weary travelers or on-the-go consumers, this mobile solution provides an added
layer of convenience.


Users can text requests or questions to hotel staff for a timely response

The Connect CMS system is also able to control the
staff and guest mobile apps and Windows 8-powered interactive tables stationed
in the lobby. The Microsoft Windows PPI touch-tables are part of recent hotel
renovations, and offer the Monscierge Connect Lobby software.

Guests lounging in the lobby can access the same
content seen on digital signage, including real-time flight information and
employees local recommendations.

Being in the industry of catering to clients that
openly review your company on sources such as Trip Advisor or even socially on
Twitter, it becomes imperative to remain updated with regard to guest services
and technology; to meet and exceed expectations, Mr. Robinson said.

Cutting
expenses
The
singular cloud-based content management software is proving to cut down as much
as $20,000 in expenses yearly by phasing out fees from multiple vendors. The
system is also improving workflow efficiency.

More hotel brands are leveraging contextual messaging to
connect with customers and build a more loyal client base. Marriott
International is another top brand sending guests push notifications when their
hotel rooms are ready, and enabling members of its app to bypass the lobby and
use mobile check-in instead (see story).

The Hyatt Regency Bellevue will be sending a welcome
text message to guests mobile devices upon arrival, along with requested
status updates and push notifications.

Monscierge hopes that its cloud-based technology makes
the guest journey as streamlined as possible from the planning and booking
stage to checking out and sharing hotel-branded postcards on social media apps
or sites.

The hotel will also be partnering with Monscierge for a
mobile research project in 2015, sponsored by Intel.

Forward thinking brands are already embracing mobile
communication concepts, providing highly curated local recommendations and incorporating
contextual messaging, Mr. Robinson said. They are working towards enhances
the overall travel experience, during the entire guest journey.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/ylhlkDhDpg4/19395.html

Posted in News | Tagged | Leave a comment

Bacardi offers valuable lesson on how to protect against app burnout

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apps

Mobile applications must provide a real-life tie-in to protect the user from app burnout, a strategy that spirits brand Bacardi is embracing.


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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Software and technology, applications, mobile, mobile marketing, Steve DeAngelis, M and C Saatchi Mobile, Josh Martin, Strategy Analytics, mobile commerce, Gay Gabrilska, Hipcricket, Bacardi, Scollay Petry, OtherLevels, Shuli Lowy, Ping Mobile

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