Lindt sweetens new product introduction with interactive YouTube series

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lindt

Swiss chocolate maker Lindt is working with online video content provider Maker Studios to develop a romantic comedy that will premiere on YouTube to promote its new chocolate collection, Lindt Hello.
Ashley Tisdale with Lindt Hello chocolate


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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Video, Lindt Chocolate, YouTube, Lindt Hello, It Started With Hello, mobile, mobile marketing, video

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CBS expands Eye-lert system with mobile push notifications

CBS is expanding its Eye-lert notification system to
include mobile push notifications on the CBS iOS application for greater real-time relevancy.

The Eye-lert system is designed to alert viewers to
time changes for Sunday primetime series on National Football League
Doubleheader Weekends, which will run through Dec. 28. As of Sept. 14, the
systems expansion will be using multiple platforms in order to effectively
reach all users.

By using social and iOS push notifications for
Eye-lerts, we’re able to notify fans about delays in real-time on a
show-by-show basis so that we’re getting relevant updates to the right
audiences, said Rob Gelick, senior vice president and general manager of
digital platforms for CBS Interactive Entertainment. We’ve expanded the
Eye-lert system to get fans the information they need whichever way they prefer
- push notifications, through the shows’ social accounts, on CBS.com and of
course, on-air.

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Multiple
platforms
In
case of delays, CBS will display revised start times for its programs on Sunday
on the ticker featured on its homepage. It also aims to update viewers watching
in real-time with aggressive on-air graphics if show start times are adjusted.

CBS hopes using multiple platforms will include
millions of more viewers on expected changes in the television schedule.

In order to access the Eye-lert program, viewers may
follow the Twitter and Facebook accounts of their selected Sunday shows, or
download the iOS app for the mobile push notifications. On CBSs Web site,
social media links for each show are provided to facilitate a simple sign-up
process.

Mobile and social platforms are an excellent way to
engage our audience before, during and after tune-in at scale, Mr. Gelick
said. We have an ongoing dialogue with fans of our shows on these platforms
already.

Keeping
viewership
The
Eye-lert program is especially beneficial for viewers who choose to record
their favorite shows, since they will be able to adjust the recording window
accurately. Notifications can be received via text message or emails, per the
viewers request.

Football fans can also sign up for the
push-notifications to keep track of the expected end times for games. This also
gives CBS a window to advertise its post-football shows to fans, consequently
enticing them to watch more of its programs.

Television push notifications are likely to appeal
to viewers who prefer to watch shows in real-time and are prone to forgetting
exact start times. These types of fans would probably not benefit from CBSs
on-air ads, but would receive reminders from their mobile devices.

The Eye-lert mobile system will likely pave the road
for other television stations to follow with push notifications based on peoples
viewing preferences.

Mobile is playing an increasingly bigger role in
how people engage with content – both on social media, within the CBS app and
mobile Web experiences, said Mr. Gelick. This is only going to grow.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York

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Mobile boosts email deliverability, but will it last?

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Apple email

The native email inbox on an iPhone


An email from One Kings Lane
Groupon email


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Associate Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.

 
Related content: Email, email, Apple, Gmail, Promotions tab, Return Path, Tom Sather, mobile marketing, mobile

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What’s still wrong with mobile advertising?

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Dirk Rients

Dirk Rients


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Related content: Columns, Dirk Rients, The Mobile Majority, mobile advertising, mobile marketing, mobile, mobile commerce, luxury marketing, luxury retail, luxury

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Comments on “Whats still wrong with mobile advertising?”

  1. winston jaeb says:

    September 16, 2014 at 12:08pm

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Bloomingdale’s reaches multitude of consumers through repeated mobile ads

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100 percent Bloomingdale's campaign

100 percent Bloomingdale’s campaign

Zegna weaves bespoke service into multicultural film series
Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.
Click here to read the entire article on Luxury Daily

Bottega Veneta aims for timelessness via brand codes in Knot effort
Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.
Click here to read the entire article on Luxury Daily

Neiman Marcus acquires Mytheresa.com to expand global reach
Neiman Marcus Group will acquire global online luxury business Mytheresa.com as well as the flagship store in Munich later this year.
Click here to read the entire article on Luxury Daily

Four Seasons expands food truck concept along East Coast
Four Seasons Hotels and Resorts is driving down the East Coast through Nov. 11 to treat consumers to food from its top chefs.
Click here to read the entire article on Luxury Daily

Burgess Yachts to showcase $1B in yachts at boat shows
Super yacht brokerage Burgess Yachts will be featuring a combined billion-dollar inventory of yachts at the Monaco Yacht Show, Cannes Yachting Festival and Fort Lauderdale International Boat Show.
Click here to read the entire article on Luxury Daily

By Atelier offers complimentary concierge service to spur iPhone 6 case sales
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apples iPhone 6 by offering additional perks.
Click here to read the entire article on Luxury Daily

Aston Martin reenacts video game scenarios to boost fan engagement
British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.
Click here to read the entire article on Luxury Daily

WSJ. magazines menswear confidence yields 30pc paging increase for September edition
Louis Vuitton and Herms are among the fashion houses to underscore their menswear collections in the September Mens Style issue of WSJ. magazine.
Click here to read the entire article on Luxury Daily

Bloomingdales reaches multitude of consumers through repeated mobile ads
Department store chain Bloomingdales is enhancing its “100 percent Bloomingdales” campaign with an array of mobile advertisements across several digital publications.
Click here to read the entire article on Luxury Daily

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Related content: Advertising, Luxury Daily

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