Retailers must embrace in-store pickup

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John Pincott

John Pincott is managing director of Shopatron


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Related content: Columns, John Pincott, Shopatron, in store pickup, mobile advertising, mobile marketing, mobile commerce, mobile, luxury marketing, luxury retail, luxury, retail

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Dunkin’ Donuts cracks the formula on loyalty with mobile’s help

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Dunkin
Donuts cracks the formula on loyalty with mobiles help

A Dunkin Donuts executive said the company is all in on mobile following the
success of its one-year-old DD Perks Rewards program as well as promising
initial results from a mobile ordering test.
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click here to read the entire story on Mobile Commerce Daily

Netflix,
Royal Caribbean cozy up to snowbound on mobile

As
residents of the New York and Boston regions enjoyed a snow day yesterday
thanks to winter storm Juno, marketers fit themselves into the conversation on
social media by offering solutions involving their products or services for the
long day spent inside.
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click here to read the entire story on Mobile Commerce Daily

MasterCard,
PGA boost Apple Pays profile with inclusion at tournament

MasterCard and the PGA Tours plan to make Apple Pay part of the spectator
experience at the Waste Management Phoenix Open will ratchet up pressure on
United States merchants to accept contactless payments as more customers become
enabled.
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Phablet
usage for mobile banking set to grow by 100pc: report

As mobile screen sizes continue to proliferate and consumers conduct more
financial activities on these devices, phablets are becoming popular for
banking, with use expected to grow by more than 100 percent, according to a new
report from Carlisle Gallagher Consulting Group.
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click here to read the entire story on Mobile Commerce Daily

Gordmans
Stores ranks brand influencers for higher mobile coupon redemptions

Midwestern discount retailer Gordmans Stores is among the brands leveraging an
engagement marketing platform that enables marketers to rank users in their
community based on their influence and activity on social media, mobile and
email, resulting in more successful targeting efforts.
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click here to read the entire story on Mobile Commerce Daily


 
Related content: Commerce, mobile, mobile marketing

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Mobile Minutes: Facebook denies hack; Twitter predicts heart disease; Lyft app rebranding; Message apps still trending

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Facebook denies lizard squad hacking claim
Facebook Inc. on Tuesday denied being the victim of a hacking attack and said
its site and photo-sharing app Instagram had suffered an outage after it introduced
a configuration change.

Read more on Wall Street Journal

Twitter can help to predict heart disease
Researchers from the University of Pennsylvania, Northwestern University and
the University of Melbourne measured the negative emotions in tweets to build
up a very accurate picture of heart disease risks in particular areas of the
U.S.

Read more on Fox News

Lyft is completely overhauling its look, starting with
its fuzzy pink mustaches

Lyft, which has expanded into more than 45 new US markets in the past year, is
also rolling out a refurbished app, a new color palette, and new partnerships.

Read more on Business Insider

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Why
apps for messaging are trending

Some publishers, game makers and e-commerce companies are using the apps as a
new distribution and moneymaking platform. Developers have been expanding the
uses of the apps, making new functions possible. And investors, seeing huge
potential, have driven the apps to ever-higher valuations.

Read more on New York Times


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Bonneville boosts listener engagement, saves money with SMS push

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Messaging, Bonneville, mobile, mobile commerce, mobile marketing, Martin Kristiseter, Marketron

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CBSN finds mobile drives 26pc of live streaming news views

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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Media, Media, mobile, mobile marketing, CBS News, CBSN

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