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Mobile apps require customer-first thinking


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Dove takes to the red carpet with social Emmy Awards tie-in

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Dove is offering product giveaways during the Emmy Awards

Beauty brand Dove is encouraging a multi-screen experience that incorporates social media and free product samples in conjunction with the upcoming telecast of the Emmy Awards.


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Related content: Social networks, Dove, Twitter, Emmy Awards, E Entertainment, skin care, red carpet

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Texting lives on, despite rise of OTT: experts

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Messaging, mobile, mobile commerce, mobile marketing, texting, SMS, OTT, James Citron, Mogreet, Tim Miller, Sumotext, Greg Hoy, Hipcricket, SAP

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Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality

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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Media, Glidden, House Beautiful, augmented reality, media, paint, mobile, mobile marketing

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Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics

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Banana Republic’s tweet


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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Social networks, Banana Republic, Skinnygirl Cocktails, Benefit Cosmetics, mobile, mobile marketing, social networks, social

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