Starbucks ramps up in-store mobile strategy for the holidays

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Starbucks
ramps up in-store mobile strategy for the holidays

Starbucks has revamped its retail experience for the 2014 holiday season, with
a focus on mobile via new content and offers for loyalty program members and the
launch of mobile ordering.
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click here to read the entire story on Mobile Commerce Daily

Simon
Malls taps Ziploop to organize shopping on mobile

Simon Malls is featuring the Ziploop mobile shopping application in its malls
across the United States to augment the holiday shopping process for
consumers.
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click here to read the entire story on Mobile Commerce Daily

Apple
Pay merchant list missing everyday businesses needed to drive use

While Apple Pay is already being accepted by a number of big-name merchants,
the list lacks the kind of everyday businesses, such as gas stations, grocery
stores and public transit systems, that will drive mobile payments use.
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click here to read the entire story on Mobile Commerce Daily

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London
restaurants attract traffic via beacons and Bookatable app

European online restaurant booking site and mobile application Bookatable has
launched beacon technology that alerts smartphone users with offers when they pass
by participating restaurants.
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click here to read the entire story on Mobile Commerce Daily

TrueCar
apps growth underscores mobiles bigger role in car purchases

TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year.
Please
click here to read the entire story on Mobile Commerce Daily

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Related content: Commerce, mobile, mobile marketing

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Mobile Minutes: Twitter’s embeddable audio; LVMH smartwatch; wireless plans; FBI covets mobile data

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Related content: Content, Twitter, iTunes, LVMH, smartwatches, FBI, mobile marketing, mobile

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Q&A: How Oakland County’s mobile site captured Best on the Web

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Oakland County Web home page.


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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: QA, Oakland County, Q and A, mobile, mobile commerce, mobile marketing, Phll Bertolini

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Whitepages challenges spammers in real-time with app update

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Whitepages’ Current Caller ID mobile app.


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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Content, Whitepages, Current Called ID, spam, legal, privacy

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Los Angeles takes beacons to the streets with pilot-program launch

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LA beacons

LA’s mobile mind-set

The City of Los Angeles has launched a pilot program using beacons in bus benches,potentially providing municipalities, museums and other parties the opportunity to spread information and content to individuals based on their proximity.


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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Messaging, Los Angeles, beacons, mobile, mobile marketing, mobile commerce, Gimbal, Randall N. Smith, Martin Outdoor

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