Programmatic: The stock market of digital advertising

<!–
Please click here to learn more!Article tools sponsor –>

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

Ashwin Nayak

Ashwin Nayak is vice president of platform delivery at Quaero

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

 
Related content: Columns, Ashwin Nayak, Quaero, programmatic, programmatic ad buying, mobile advertising, mobile marketing, mobile commerce, mobile, luxury marketing, luxury retail, luxury

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/20339-2

Comments on “Programmatic: The stock market of digital advertising “

  1. Kelly Dundas says:

    May 1, 2015 at 10:21am

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/oByUmTo4ntI/20339.html

Posted in News | Tagged | Leave a comment

The Dalmore releases mobile app to educate and engage consumers

The Dalmore Paterson whiskey

The Dalmore Paterson whiskey

4 trends dominate affluent purchasing post-recession, claims YouGov exec
NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29.
Click here to read the entire article

Selfridges helps consumers achieve work-life balance in multichannel campaign
British retailer Selfridges is investigating the changing face of employment, from shifting work-life balance to innovations in enterprise, with a multichannel campaign.
Click here to read the entire article

Luxury is a commercial notion that rests on experiential ties: Ipsos exec
NEW YORK – Optimism, in personal finances and the economy, has reached its highest point in four years, with 51 percent of affluent consumers expressing optimistic viewpoints of the current market, according to a senior executive from the Ipsos Affluent Survey at the Luxury Insights Summit 2015 April 29.
Click here to read the entire article

Tiffany dives into the inspirational sea for 2015 Blue Book
U.S. jeweler Tiffany Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof.
Click here to read the entire article

845K other individuals have access to UHNW assets
NEW YORK – Luxury brands are constantly relating to their heritage and codes, but true value lies in the ability to relate those concepts to the values of like-minded affluents, according to an executive from Wealth-X at the Luxury Insights Summit 2015 April 29.
Click here to read the entire article

Bloomingdale’s explores influencer closets to inspire “envy”
Department store chain Bloomingdale’s is delving into the closets of four “It-Girls” in collaboration with the blog The Coveteur to showcase a range of designers.
Click here to read the entire article

The Dalmore releases mobile app to educate and engage consumers
Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.
Click here to read the entire article

Mother’s Day lets hotel brands show off property potential
Luxury hotel brands are hewing to tradition this Mother’s Day May 10 with a range of offers that promise relief.
Click here to read the entire article

Audi learns from the best in cameo-acting
Automaker Audi of America is studying under an expert in a social video featuring comic book writer Stan Lee teaching other actors about cameo-acting.
Click here to read the entire article
Future of mobile commerce lies in messaging: Radialpoint CEO
NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29.
Click here to read the entire article

Cavalli, Neiman Marcus, Cunard and Lyst – Live news
Luxury Daily’s live news from April 30 – Cavalli sells majority stake to Clessidra; Neiman Marcus taps Carolina Herrera for Mother’s Day gift advice; Cunard responds to Nepal earthquake with relief effort; Lyst Series C raises $40M with help from LVMH fund.
Click here to read the entire article

South Korea, Aston Martin, luxury hotels and New York real estate – News briefs
Today in luxury marketing – South Korea, climbing the ranks of Asia’s “A League”; Aston Martin secures funds to build DBX crossover; How luxury hotels decide if you deserve a perk; New York construction booms with focus on luxury housing.
Click here to read the entire article

Programmatic: The stock market of digital advertising
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?
Click here to read the entire article

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/ANXs1A87lhs/20341.html

Posted in News | Tagged | Leave a comment

Sephora exec: Apple Pay adoption tied to staff education

<!–
Please click here to learn more!Article tools sponsor –>

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

sephora

Click here to sign up for Mobile Commerce
Daily for free

Sephora exec: Apple Pay adoption tied to staff education
NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile
Commerce 2015 said Apple Pay is receiving a warm welcome from its customers who
are early adopters, but mainstream shoppers will need both help from educated
staff and an experimentation period to grow comfortable with the technology.
Please
click here to read the entire story on Mobile Commerce Daily

Taco Bell unrolls Periscope for Cinco de Mayo giveaway
Taco Bell recently made a special announcement via live-streaming application
Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while
testing how the latest buzzed-about mobile platform’s ability to drive
awareness and store traffic.
Please
click here to read the entire story on Mobile Commerce Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Whole Foods, Instacart open aisles for Mother’s Day mobile
promotion

Whole Foods Market is joining forces with delivery service Instacart to enable
mobile shoppers to order Mother’s Day bouquets, in a reflection of how
consumers are increasingly turning to delivery options on mobile.
Please
click here to read the entire story on Mobile Commerce Daily

Pictures from Mobile Commerce Daily’s Mcommerce Summit: State of
Mobile Commerce 2015

Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce
2015 conference on Wednesday, April 29 in New York. Here are some pictures from
the event.
Please
click here to read the entire story on Mobile Commerce Daily

 
Related content: Commerce, mobile, mobile marketing

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/20342-1

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/vPrl2UG9_Ig/20342.html

Posted in News | Tagged | Leave a comment

Mobile Minutes: Microsoft courts Android app makers; Tencent’s mobile gaming; Mobile news’ rise; Apple Watch and tattoos

windows 10

Microsoft courts iOS, Android app makers for Windows
Microsoft has released tools to make it easier for Google Android and Apple iOS
developers to make their apps available for Windows phones as well, in a bid to
turn around its struggling smartphone unit.

Read more on CNBC

Tencent pushes further in U.S. gaming with Glu Mobile
stake buy

Tencent Holdings Ltd, the dominant social networking and online entertainment
company in China, has agreed to buy 14.6 percent of mobile game developer Glu
Mobile Inc for $126 million to expand in the U.S. gaming market.

Read more on Reuters

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Mobile news on the rise as print decline continues
For news publishers, it’s a mobile world. More readers are coming from mobile
devices than computers for 39 of the top 50 digital news sites, influencing
publishers’ decisions on a wide range of editorial and advertising strategies,
said a new Pew Research Center study released Wednesday.

Read more on USA Today

Tattoos may stop Apple Watch from working
Tattooed wrists can prevent the Apple Watch’s heart rate sensor from
functioning properly, according to some customers. Since the Apple Watch uses
your heart rate to determine whether you’re wearing it, you might not be able
to use Apple Pay, receive notifications, place calls, or use certain apps if
you have tattoos on your wrists.

Read more on CNN Money

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/XaMSPbhhfa0/20334.html

Posted in News | Tagged | Leave a comment

Pictures from Mobile Commerce Daily’s Mcommerce Summit: State of Mobile Commerce 2015

Msummit 2015 1

Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2015 conference on Wednesday, April 29 in New York. Here are some pictures from the event.

The one-day event brought together executives from brands, retailers and agencies.

Executives from Macy’s, Sephora, Forrester Research, Gamestop, MasterCard, Radialpoint and Charlotte Russe spoke about the state of mobile commerce and the role of mobile within other marketing channels.

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/b_ziOBfRC2c/20337.html

Posted in News | Tagged | Leave a comment