Wearables are talk of the show at Barcelona’s Mobile World Congress

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Mobile World Congress day 1

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Stephen Upstone

Stephen Upstone is founder/CEO of LoopMe

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Related content: Columns, Stephen Upstone, LoopMe, Mobile World Congress, GSMA, Barcelona, Spain, mobile advertising, mobile marketing, mobile commerce, mobile, wearables, Samsung

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Swiss watchmakers take analog approach for smartwatch entrance

Fredrique Constant Horological Smartwatch

Fredrique Constant Horological Smartwatch

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Gucci shadows songwriting journey while beginning its own evolution
Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.
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Swiss watchmakers take analog approach for smartwatch entrance
As the development of wearables has continued to move forward there have been ample opportunities for Swiss watchmakers to enter the space through collaborative efforts.
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Galeries Lafayette collaborates with magazine to treat consumers
French department store chain Galeries Lafayette is celebrating fashion week by hosting an exhibition in collaboration with the fashion magazine Madame Figaro.
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Armani links runway apparel to backstage beauty via couture cosmetics
Giorgio Armani Beauty is showing that the same attention reserved for its couture fashions is also extended to its cosmetic collection, designed specifically backstage at its runway show.
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Aston Martin pairs with Marma to handcraft sunglasses
British automaker Aston Martin and London-based eyewear brand Marma collaborated to create a collection of sunglasses for the spring/summer 2015 season.
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Staying ahead of the consumer is key
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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Land Rover releases teaser video of new Evoque convertible
British automaker Land Rover is teasing its new Range Rover Evoque Convertible with the first drive through the United Kingdoms Crossrail construction project.
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Dior, Ralph Lauren appeal to sentiment in DuJours spring edition
Dior, Ralph Lauren and Chlo were among the advertisers promoting new collections in the advertising pages of DuJours spring edition, resulting in a 15 percent increase from the year-ago.
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LVMH, luxury CEOs, Four Seasons and Louis Vuitton Live news
Luxury Daily’s live news from March 2 – LVMH reopens Chinese-American training program following record results; Who are the most popular luxury CEOs?; Four Seasons Beijing lets guests become citizens; Louis Vuitton prompts wanderlust with latest campaign.
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Dolce Gabbana, Ferragamo, Claridges and Roberto Cavalli News briefs
Today in luxury marketing – Dolce Gabbana launches couture line for men; Ferragamo CEO sees higher 2015 sales after “excellent” February; Abu Dhabi could buy luxury Mayfair hotels from Barclay brothers; Peter Dundas For Roberto Cavalli?
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Target tests mobile loyalty app to drive in-store purchases

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Target
tests mobile loyalty app to drive in-store purchases

Target is testing a new loyalty program called Redperks that centers on a
mobile application enabling users to earn points by scanning a bar code every
time they make a purchase.
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click here to read the entire story on Mobile Commerce Daily

Expedia.ca
competes in tight mobile travel sector with loyalty program

Expedia.ca, the Canadian branch of the travel conglomerate, is ramping up to
drive sales of hotel rooms, trip packages, car rentals and other leisure
activities by enticing consumers to join mobile-optimized loyalty platform
Expedia+, a tactic that is imperative for any travel marketer.
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click here to read the entire story on Mobile Commerce Daily

Starbucks
partners with Concur to bridge business expenses, mobile rewards

Starbucks is extending its expertise in mobile payments to business travelers
through a new partnership with expense reporting system Concur.
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click here to read the entire story on Mobile Commerce Daily

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Grow
Financial leverages Apple Pay to lure younger customers on mobile

Grow Financial Federal Credit Union has integrated with Apple Pay, as it
reaches out to a growing number of consumers banking on mobile, especially
younger customers, with enhanced payment information protection services.
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click here to read the entire story on Mobile Commerce Daily


 
Related content: Commerce, mobile, mobile marketing

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Mobile Minutes: Ericsson sues Apple; Galaxy S6 unveiling; YouTube Kids app; Samsung’s wage freeze

Iphone 6 plus

The iPhone 6 Plus

Ericsson sues Apple for telecom patent infringement
Swedish mobile telecom gear maker Ericsson is suing Apple Inc for patent
infringement, Ericsson said on Friday.

Read more on Reuters

Samsung’s Galaxy S6 is mainly a showroom for what’s inside
Samsung Electronics Co. will unveil its next smartphones this weekend, with the
focus on whether they can draw customers from Apple Inc. The real question may
be whether the phones can pull customers from Qualcomm Inc. and Sharp Corp.

Read more on Bloomberg

YouTube Kids: What parents need to know about the new app
The Google-owned video sharing website announced the launch of a kid-friendly
video app today in the United States for Android and iOS. YouTube Kids aims to
provide entertaining and educational videos for children while giving parents
control over their viewing habits.

Read more on ABC News

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Samsung freezes salary increases as it prepares for
mobile war

Samsung has decided to freeze all wages in 2015 for workers in South Korea,
marking the first time the company has done so in six years, according to
Reuters, which confirmed the news with the technology giant.

Read more on CNET


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Fashion-forward wearables will hamper mobile marketing: report

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Software and technology, mobile, mobile commerce, mobile marketing, Juniper Research, James Moar, Apple Watch

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