7-Eleven expands Belly loyalty program in US, Canada after trial

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7-Eleven expands Belly loyalty program in US, Canada after trial
Convenience-store chain7-Eleven is expanding its use of Bellys mobile loyalty programto more than 2,000 locations throughout the United States and Canada following a successful trial of the program.
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Peer-to-peer shopping apps: Which one will survive?
Numerous mobile applications have emergedenabling users to buy and sell fashions, but not all are likely to survive.
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State Farm claims app adds object recognition for simple submission

Auto insurance company State Farms Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim. 
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La Cage boosts customer satisfaction via mobile order-taking technology
Canadian restaurant chain La Cage is increasing customers satisfaction by allowing orders to be received instantly as well asfood and drinks to be delivered faster, usingMotorolas mobile order-taking technology.
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Mobile Minutes: Tech versus fashion; Apps for water management; Students upstage colleges; Smartwatch showdown

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Plugged-in over preppy: Teenagers favor tech over clothes


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USA Today targets mobile audience with high school sports coverage

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USA Today High School Sports launched its first mobile app

USA Today Sports Media Group has revamped its mobile platform for high school sports coverage with richer media, more interactivity and crowd-sourced content to better relate to its core audience.


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Related content: Content, USA Today, sports, crowdsourcing, user-generated content, Scoopshot

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Mountain Dew takes street art on tour through Instagram

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We are always looking to engage with our
consumers in authentic ways, and with our core audience on Instagram and social
channels already sharing their art work and inspiration, that is where it made
sense to curate Green Label Gallery in an easy, authentic and timely manner,
Mr. Frenier said. Were thrilled with the response to date, with more than
1,100 pieces of amazing art work have been submitted from around the world.


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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Social networks, Mountain Dew, PepsiCo, street art, Green Label Gallery, Amsterdam, Museumplein, mobile, mobile marketing, social networks, Instagram

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How Redbox keeps its SMS program interesting for subscribers

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Associate Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.

 
Related content: Messaging, Redbox, Tatango, SMS, text messaging, Derek Johnson, mobile marketing, mobile

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