Gap introduces wish lists, in-store Wi-Fi to boost holiday sales

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Speed,
convenience, access drive mobile usage

Mobile
shoppers have a reputation for being self-sufficient, but a new report suggests
they may actually be in need of customer service, suggesting that the need for
efficient mcommerce strategies could increasingly encompass customer service
features such as pop-up messages and prompts to initiate chat sessions.

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AsterRide
takes on Uber in battle to lure consumers with convenience


AsterRide, a mobile application-based taxi-hailing operation going head-to-head
with market-leader Uber, is leveraging consumers desire for convenience while
supporting local cab and limo businesses.
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Related content: Commerce, mobile, mobile marketing

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Mobile Minutes: Washington Post app; T-Mobile offers free tablet; Apps compete with Snapchat; Wine-selecting app

washington post

Washington Post launches new app with help from Amazon
Fire

The Washington Post unveiled a tablet app targeted toward a national audience,
the latest example of the publications attempt to reinvent itself and boost
readership under owner and Amazon.com Inc. Chief Executive Jeff Bezos.

Read more on Wall Street Journal

T-Mobile offers free tablet in pre-Black Friday deal
T-Mobile US Inc., the fourth-largest U.S. wireless carrier, is offering a free
7-inch Android tablet to existing customers as part of an early Black Friday
sales promotion.

Read more on Bloomberg

Apps
to compete with Snapchat in temporary messaging


Not all messages need to live forever. And with the right smartphone app, it is
simple to deliver text messages, photos or videos with a short life span.


Read more on New York Times

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Next Glass app makes wine and beer selection a snap
A bad wine recommendation led to the creation of Next Glass, a new app that
predicts whether that next wine or beer you buy will taste good to you.

Read more on USA Today


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Topps’ Facebook and Twitter campaigns propel Bunt app to top spot

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By customizing the creative for app installs ads on Twitter and Facebook to specific customer segments, baseball trading card maker Topps drove its Bunt mobile card collecting application to the top of the standings in the baseball app pantheon.

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Social networks, Topps, Fiksu, Facebook, Twitter, mobile, mobile commerce, mobile marketing

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New York Jets excite fans with live video coverage on mobile

jets

The Jets see high user engagement on mobile

With digital consumption on a significant rise in the past year, the New York Jets football team is increasing the amount of digital content available to its fans bybringing live video coverage from pre- and postgame shows, select press conferences and team events to users of its mobile application and Web site.

The National Football League team has teamed up with
LiveU Technology to roll out the digital content, which is transmittable live from
any location to the post-production facility, mobile app and New York Jets Website. The Jets
digital media team believes that fans will be eager to receive additional
content throughout the week.

Our digital consumption has gone up dramatically in
the last year, said Seth Rabinowitz, senior vice president of marketing and
fan engagement for New York Jets, Florham Park, N.J. Our tablet-based
consumption, particularly with videos, has also gone up dramatically.

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We feel good about our ability to provide more timely
videos and on-location videos. Thats what fans seem to want, and they are
moving towards consuming it in an increasingly mobile setting.

Innovative
technology
LiveU
will be using its LU500 live video backpack for live-streaming, which contains
up to 13 network links and antenna technology to ensure high-quality
transmission from any location. The company will not need satellite trucks,
running cables or any cumbersome items that may affect line-of-sight
restrictions.

The Jets digital media team first began using one LU500
backpack to capture the teams 2014 preseason training camp programming. When
it saw high levels of success, it decided to add another field unit to stream
the live footage that fans enjoy.


LiveU’s LU500 backpack provides for easy video streaming

We as a sports
team enjoy pretty high engagement on all content, Mr. Rabinowitz said. We
have fans, not just customers. Fans are very engaged in what we do. We
certainly have a large community on social media and have high traffic through the
Web site, mobile site and app.

Fans mostly engage via video consumption, though user
engagement is driven by the subject matter or situation. Game days on Sundays typically
see the highest levels of fan interaction with Jets content.

Content from the 2014 season will be streamed from the
side-line, team hotels and buses, locker room, practice facilities and on the
road.

Mobile
engagement
Fans
of NFL teams appreciate the opportunity for mobile engagement, as it provides
relevant content in the most convenient matter and allows for easy consumption
regardless of the user’s physical location.

Technologies like LiveU make it possible for fans to
get exclusive content from behind the scenes that they could never access
before, said Ken Zamkow, vice president of marketing for LiveU, Americas,
Hackensack, N.J. Fans get to know their favorite players and coaches up close.
This video consumption in turn attracts sponsors, increases fan loyalty and
merchandise and ticket sales, and more.

We estimate that more than half of video views are now
coming from mobile. A lot of the teams’ content is short form, which makes it
even better for mobile.

The NY Jets mobile app contains real-time news, video-on-demand
clips of interviews and press conferences and statistics and scores among other
features. The app also aggregates Jets Tweets and Facebook posts for a
one-click sweep of relevant social media.


The Jets mobile app offers a plethora of engaging features for fans

We appreciate the fact that fans are interested in
what we have to say and that theyre including us in their media diet, Mr.
Rabinowitz said. Were just glad that we have a chance to be a part of that.

Fans are making a choice to get info about the Jets
from us in addition to other outlets that cover our team on a daily basis. We
focus on fan engagement over milestones, and were focused on making sure that
each person who watches is engaged in the content.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/40vOhwBqfaQ/19221.html

Chipotle sees 20pc of job applications coming from new app

chipotle

Chipotle now accepts job applications on mobile

Chipotle Mexican Grill is streamlining its job
application process by enabling candidates to apply via a Web-based mobile
application program for smartphones and tablets.

The food brand has already received 5,000 job
applications coming from mobile devices since launching the program in early
October. Developed in partnership with cloud-based recruiting technology firm
Jibe, the mobile application program is compatible with any iOS or Android
device and runs on Jibes market-recruiting platform.

From the launch, we are seeing about 20 percent of applications
coming from mobile, said Chris Arnold, communications director at Chipotle
Mexican Grill
, Denver, Colo. We expect the share of mobile applications will
continue to grow as more and more people are online solely or primarily using
mobile devices.

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Convenience
for applicants
The
job application program provides a high level of convenience for applicants, who
can sort available job listings by location or functional area. By enabling the
location device in their smartphones, users will be able to find open positions
nearest to them.

It’s primarily a consumer convenience, Mr. Arnold
said. This program allows job seekers to apply using their mobile device which
is increasingly where people are online.

In a move to streamline the process even more,
potential candidates can upload their information from a LinkedIn profile or
choose to upload a rsum with their smartphone. Chipotle recognizes that it is
important to be active on all major platforms its fans use so it can receive
the best possible pool of job applicants.


Guests will have a faster application process

Incorporating mobile into the job application process
marks a significant step for the brand, which maintains a company culture that
promotes heavily from within and develops people internally. More than 95
percent of Chipotles current managers were promoted from within the company,
and many of its leadership positions are filled within Chipotles ranks.

With the mobile process being added, Chipotle is
displaying its desire to branch out from current hiring processes. More
individuals that are not affiliated with the brand will have the opportunity to
be considered.

Expanding
mobile strategy
Recent
Nielsen research has shown that adult consumers in the United States spend an
average of 34 hours monthly on the Internet using a mobile device, while Pew
Internet Research displayed that nearly two-thirds of consumers use their
smartphone to go online.

With the mobile industry rising rapidly, Chipotle has
been adjusting its digital strategy accordingly and focusing more heavily on
mobile. In October, the brand leveraged social media to host a Halloween-themed
selfie contest in conjunction with a fundraiser for its Chipotle Cultivate
Foundation (see story).

Guests were encouraged to upload a photo of themselves
with their costume onto Twitter or Instagram using the #ChipotleBooritoContest
hashtag. The top three winners received a prize of $2,500.

The chain also partnered with Hulu earlier in the year
to launch an original video series with a mobile sweepstakes angle. Viewers
were encouraged to follow the mobile call-to-action in each episode by texting
specific keywords to the brands SMS database.

Chipotle believes that consumers will respond well to
the mobile job application and that the strategy will yield top-performing
candidates.

People definitely seem to like this option, Mr.
Arnold said. It’s all about providing s way for job seekers to connect with us
using their preferred technology.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/zt3UbkS6QAw/19220.html