5 trends in mobile business apps in 2015

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Drew Babik

Drew Babik is digital solutions architect at Alteris Group


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Jaeger-LeCoultre touts moonphase complications via mobile

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Jaeger-LeCoultres Moonphase app

Jaeger-LeCoultres Moonphase app

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Luxury Daily today:

Affluents less confident about travel plans this year: report
Affluent consumers will continue to spend on luxury travel experiences in 2015 despite the fact that the number of those who identified as undecided about their travel plans has doubled since 2013, according to a new report from Unity Marketing.
Click here to read the entire article

Este Lauder slips on a #LittleBlackPrimer to target social millennials
Beauty marketer Este Lauder is showing how its latest product multitasks with a campaign fronted by model Kendall Jenner.
Click here to read the entire article

Chaumet sponsors French film awards to support young talent
French jeweler Chaumet is partnering with the Acadmie des Csar to highlight young French actors in its Revelations project before the winners of the 40th annual Csar Awards Ceremony are announced Feb. 20.
Click here to read the entire article

Neiman Marcus generates personalized recommendations with beauty questionnaire

Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.
Click here to read the entire article

Jaeger-LeCoultre touts moonphase complications via mobile
Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches moonphase complications without a trip to the boutique through a new mobile application.
Click here to read the entire article

Trump Residences Toronto uses fashion week partnership to market condos
Trump Residences Toronto is extending its role as platinum sponsor of Toronto Mens Fashion Week by serving as a venue for presentations.
Click here to read the entire article

Mercedes-Benz’s new Web series explores brand history
German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.
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Advertisers exude style in February edition of Architectural Digest
Bulgari and Dior were among the advertisers to show off their cool, confident style in the February edition of Cond Nast-owned Architectural Digest.
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Bally, Fortnum Mason, Magellan Jets and Jenn-Air Live news
Luxury Daily’s live news from Jan. 22 – Bally hosts pop-up in Isetan; Fortnum Mason seeks marmalade makers at charity event; Magellan Jets turns to football fanatics with Super Bowl package; Jenn-Air displays technological advances in research kitchen.
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Russia, Fendi, Michael Kors and China News briefs
Today in luxury marketing – Russian buyers scarce in the global luxury real estate market; Fendi chief seeks market share growth as luxury demand stalls; China’s premier lays out economic reform plan.
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Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Successful luxury brands have carved very specific principles, which are the opposites of the classic laws of marketing. They are called the anti-laws of marketing; for luxury does not lie in marketing but in the offering of creative, disruptive and hyperqualitative realizations.
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5 trends in mobile business apps in 2015
Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
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Mobile lessons learned from 2014 holiday shopping season

walmart

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Mobile lessons learned from 2014 holiday shopping season
A significant mobile win during the holiday 2014 shopping season was the number
of retailers who regularly updated content for on-the-go shoppers while
failures included a lack of cross-device consistency and inefficient
click-and-collect experiences.

Please
click here to read the entire story on Mobile Commerce Daily

PayPals impending spin-off adds uncertainty to mobile payments,
mcommerce landscapes

PayPals impending spinoff from eBay could potentially present a purchase
opportunity for major online retailers such as Amazon and Alibaba, which may
shift the mcommerce market into large conglomerates hands even more.
Please
click here to read the entire story on Mobile Commerce Daily

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Chase Bank axes Windows app to focus on bigger excursions
Chase recently said that its Windows mobile application will no longer be
available by the end of March, but that customers using Windows smartphones can
still access their accounts via their mobile browser.
Please
click here to read the entire story on Mobile Commerce Daily

Wawa challenges Dunkin Donuts, Starbucks with in-app mobile
payments and loyalty

Convenience chain Wawa is attempting to compete with brands such as Dunkin
Donuts and Starbucks by launching a new mobile application featuring a payment
function and rewards program.
Please click here to
read the entire story on Mobile Commerce Daily

Bauer Hockey scores with clients, consumers via mobile POS
Bauer Hockey is leveraging a mobile point-of-sale system to deliver interactive
and personalized shopping to customers, enhancing the experience.
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read the entire story on Mobile Commerce Daily

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Mobile Minutes: Google’s wireless service; LG’s curved smartphone; Samsung drops Qualcomm chips; Microsoft’s 4K display

nexus

Google to sell wireless service in deals with Sprint,
T-Mobile

Google Inc. is preparing to sell wireless service directly to consumers after
striking deals with Sprint Corp. and T-Mobile US Inc., a move likely to prod
the wireless industry to cut prices and improve speeds, according to people
familiar with the matter.

Read more on Wall Street Journal

LG to launch curved G Flex 2 smartphone next week
LG Electronics Inc. said it will start selling a new curved smartphone next
week in its latest effort to bring the curve to a mass market.

Read more on ABC News

Samsung drops Qualcomm chip from next Galaxy smartphone
Samsung Electronics Co. will use its own microprocessors in the next version of
the Galaxy S smartphone, dropping its use of a Qualcomm Inc. chip that
overheated during the Korean companys testing, people with direct knowledge of
the matter said.

Read more on Bloomberg

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Microsoft launches its own 4K display made for Windows
10

The Microsoft Surface Hub is a massive 84-inch 4K display that comes loaded
with Windows 10. The huge screen is packed with a microphone array, dual
cameras, WiFi, Bluetooth and NFC.

Read more on Forbes


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LinkedIn is missed opportunity for mobile marketers

taken

Taken 3


LinkedIn.com on a mobile browser
20th Century Fox’s Taken 3 campaign using LinkedIn
The LinkedIn app

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