Snacks brands need meaningful content to drive in-store purchases via social

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Snacks
brands need meaningful content to drive in-store purchases via social

Snacks and food brands can leverage social to drive purchases in-store by
developing meaningful content that cuts through the clutter from other channels
including SMS and applications.
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click here to read the entire story on Mobile Commerce Daily

QVC
leverages Touch ID for faster payment options

QVC is leveraging Apples fingerprint sensor Touch ID technology to allow for
streamlined user log-in to its mobile application and faster payment methods.
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read the entire story on Mobile Commerce Daily

Kohls
builds omnichannel prowess with updated app, click-and-collect

Kohls is ramping up its mobile strategy for the holidays with an updated
application coming in the next few weeks and buy-online, pickup in-store
options for shoppers.
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click here to read the entire story on Mobile Commerce Daily

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Motel
6 leverages Spanish language mobile Web site to boost bookings

Motel 6 is streamlining reservation booking in the United States and abroad for
on-the-go Spanish-speaking guests by launching a Spanish language mobile Web
site.
Please click here to
read the entire story on Mobile Commerce Daily

River
Island extends mcommerce reach with Kindle app

Fashion retailer River Island has launched a Kindle version of its mcommerce
application, making it one of the first major retailers to extend its reach to
the Amazon-owned platform.
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read the entire story on Mobile Commerce Daily

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Related content: Commerce, mobile, mobile marketing

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Mobile Minutes: Facebook changes journalism; Cinemas ban wearables; Lenovo buys Motorola; Verizon unveils Droid Turbo

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How
Facebook is changing the way its users consume journalism

Many of the people who read this article will do so because Greg Marra, 26, a
Facebook engineer, calculated that it was the kind of thing they might enjoy. Mr.
Marras team designs the code that drives Facebooks News Feed the stream of
updates, photographs, videos and stories that users see.

Read more on New York Times

Movie theaters ban Google Glass and other wearables
That idea you had about bringing your Google Glass to the movie theater to
surreptitiously record Ben Affleck bare all in “Gone Girl”? Don’t
even think about it, the movie industry says. It announced late Wednesday a
“zero tolerance policy” towards wearable recording devices.

Read more on CNNMoney

Lenovo closes purchase of Googles Motorola phone unit
Lenovo Group Ltd. closed its $2.91 billion acquisition of Motorola Mobility
from Google Inc. as the Chinese company tries to boost global smartphone sales
that were surpassed by crosstown rival Xiaomi Corp.

Read more on Bloomberg

Verizon, Motorola unveil Droid Turbo
While Motorola has been busy with its new Moto X and Nexus 6 phones, on Tuesday
it returned to New York to unveil the latest in its popular Droid collaboration
with Verizon Wireless. Dubbed the Droid Turbo, the company’s new device is
designed to compete with those two new Motorola devices as well as the latest
phones from Samsung, Apple and HTC.

Read more on USA Today


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Related content: Software and technology, mobile, mobile marketing, Facebook, wearables, Lenovo, Verizon, Droid

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Riot New Media Group tests new native ad feature Infinite Scroll

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The user experience
Publishers’ view


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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Advertising, Riot New Media Group, Brooklyn, native advertising, mobile, mobile marketing, Infinite Scroll, Sharethrough

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Chicago Tribune app points to redefining of news delivery on mobile

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
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Microsoft’s cross-platform wearable, fitness strategy attracts Starbucks

microsoft

Microsoft is aiming to differentiate its cloud-based Microsoft Health service and wearable Band in highly competitive sectors by supporting all mobile device platforms, helping it attract big brands such as Starbucks to sign on.

With Apples HealthKit and Googles Fit Platform
already in the mix, Microsoft is attempting to stand out from rival platforms
by making Health available to both iOS and Android users, and teaming up for cross-partnership
opportunities with other major brands and mobile applications. The Microsoft
Band is available for $199 and includes access to virtual assistant Cortana and
a variety of other Office tools in addition to health-related data.

By supporting iOS, and Android, along with Windows
Mobile, Microsoft is making it easier for consumers to get on board, said
Arish Ali, CEO ofSkava, San Francisco, CA. By pairing it
with an affordable wearable device, Microsoft is the only company currently
that is able to provide a full solution.

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Apple’s Watch, with similar features, is not due out
for a few months and Android customers have to hope that Samsung, LG, and other
Android Wear makers integrate with the Google Fit platform.

Cloud-based
intelligence engine
Microsoft,
which claims the platform includes a cloud-based intelligence engine, is
marketing the service to health and fitness enthusiasts by highlighting its
data capabilities. The platform can identify the exercises or activities that
burned the highest amount of calories, offer the proper amount of resting time
after a strenuous activity and differentiate restful from restless sleeping
patterns.

Users can also have the service send its collected data
to their HealthVault accounts, where it can be shared with medical providers.

Consumers that purchase the Band will be able to call,
text, email and receive social media notifications from the wearable. It is
designed to be worn 24 hours a day, but needs to be recharged after 48 hours of
use.

I think these platforms are great self-education tools
and fantastic for high performance athletes fighting to get the .1 percent edge on
their opponent, said Ryan McQuaid, CEO at PlushCare, San Francisco, CA. However,
I think a platform that dips into the psychology to change the way one thinks
about food or motives him or her to wake-up one hour earlier to go to the gym
is much more powerful.

That will be breakthrough innovation and a major
differentiator.

Teaming
with brands
Microsoft
is also teaming up with a slew of brands and other mobile apps to attract
consumers. Band will be mobile payments-enabled, and allows users to load their
Starbucks cards onto the wristband, something that is likely to entice athletes
craving caffeine that do not want to carry wallets with them.

Band pulls data from apps such as RunKeeper and Jawbone
UP as well. While Band and Microsoft Health do face competition from other
wearables, Apples in particular, Microsoft does have one large advantage to
boast currently.

Differentiating will mainly come in the form of device
support, Skavas Mr. Ali said. Consumers want to buy a wearable that is the
best fit for them. They don’t want to
have to worry about what happens if their mobile device platform does not
support the wearable.

I think Microsoft is setting itself apart by supporting
all mobile device platforms.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York


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