Jack in the Box turns live event into mobile coupon for enduring power

<!–
Please click here to learn more!Article tools sponsor –>

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

jack in the box

Click here to sign up for Mobile Commerce
Daily for free

Jack in the Box turns live event into
mobile coupon for enduring power

Jack in the Box is extending the life of a record-setting 80-foot-tall coupon
and bringing it to consumers across the country through the power of mobile,
showing how even a live event can be turned into a mobile offer.
Please
click here to read the entire story on Mobile Commerce Daily

Everlane, zulily spearhead Facebooks
customer relations push via Messenger

Retailers Everlane and Zulily are at the forefront of leveraging Messenger forone-to-one business-customer relations as Facebook looks to position the application as a communications platform.
Please
click here to read the entire story on Mobile Commerce Daily

Free People finds synergy between music
festivals and push notifications

Urban Outfitters Inc.s bohemian apparel brand Free People knows how to effectively time
push notifications to drive sales for current collections available
on its application.
Please
click here to read the entire story on Mobile Commerce Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

TripAdvisor users 3x more likely to have
other travel mobile apps: report

A report from Strategy Analytics revealed that users of TripAdvisor are three
times more likely to have other travel mobile applications, such as those for
airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a
gateway brand that other travel marketers can leverage to reach more engaged
consumers.
Please
click here to read the entire story on Mobile Commerce Daily


 
Related content: Commerce, mobile, mobile marketing

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/20088-1

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/wTo0aLYA3aQ/20088.html

Mobile Minutes: T-Mobile’s Galaxy S6 offer; Twitter’s Periscope app; Prime Now in Dallas; China’s iPhone trade-ins

galaxy s6

T-Mobile offers one free year of Netflix for buying a
Samsung Galaxy S6

Today T-Mobile announced that its customers will get one year of Netflix for
free if they buy the Samsung Galaxy S6 or Galaxy S6 Edge. Perhaps this may be a
better reason to buy the Galaxy S6 from T-Mobile rather than the other carriers.

Read more on Forbes

Twitters Periscope app lets you livestream your world
In a week of beta-testing Periscope, the live-streaming app that Twitter bought
for a reported $100 million early this year and is officially launching today,
Ive seen a lot of crazy things.

Read more on Wired

Amazon expands Prime Now service to Dallas
Amazon.com Inc. on Thursday said it expanded its Prime Now service to Dallas,
as it continues to roll out its one-hour delivery service beyond New York City.

Read more on Wall Street Journal

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Apple plans China iPhone trade-in program with Foxconn
Apple Inc. plans to introduce a trade-in program for iPhones in China, people
familiar with the effort said, after a similar program bolstered sales in the
U.S.

Read more on Bloomberg


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/3Rl9_DtnULk/20080.html

Aetna stands out among health insurers in weak app space: study

<!–
Please click here to learn more!Article tools sponsor –>

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

aetna


Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Software and technology, Aetna, mobile, mobile commerce, mobile marketing, research2guidance, Bill Aurnhammer, Aurnhammer

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/20081-1

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/k2UBQ8TmXJc/20081.html

Wilson Sporting Goods gets personal with customizable in-app purchases

wilson

Wilson Sporting Goods is now enabling guests to customize gear via mobile

Wilson Sporting Goods is ramping up in-application
purchases by rolling out two apps for baseball fans, focusing on customizable designs for bats and mitts to snatch competition away from other
sporting goods brands with evolving mobile strategies.

The brand is introducing the apps to coincide with the
beginning of spring training season and to reach a wider audience of consumers
on mobile devices. Sporting enthusiasts can develop their own design from
scratch to stand out on the baseball diamond, and use Color Play templates to
personalize color schemes.

The inspiration came from following our consumer,
said Ali Brewer, marketing director of
Wilsons
Baseball/Softball division
,
Chicago, IL. Our players are 11-18 boys and girls that expect the ability to
make things their own.

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Custom is king. Bats and gloves are a big part of the
baseball/softball experience, she said.

They are the key tools a player takes into battle. The
ability to personalize and make these their own is huge.

Customizable
goods
More
sporting manufacturers are heading to mobile in a bid to undercut competition away
from their cohorts in the sector, and also to provide guests with streamlined
and easy ways of customizing their gear. Wilson will enable customers to
personalize and purchase items directly within their mobile apps, powered by
digital agency Tenthwave, as well as via laptop or tablet devices.

Both of these apps deliver on the consumers desire
for a more personalized shopping experience, said Derek Bonney, managing director
of Tenthwave Digital, Chicago, IL. We are lucky to work with one of the few
brands that, from a manufacturing standpoint, can truly deliver on this
promise.

Consumers are in full control of their designs with
unique customization options that go far beyond just choosing colors.

Wilsons Custom Glove Shop, a digital feature, allows
guests to select either the A2K or A2000 series baseball mitt before choosing
the model that best fits their needs. After pressing the customize button and
picking the perfect mitt model, consumers will be given the option to build
their own personalized glove, by using Color Play to get an idea of possible
color combinations, or starting blank.

Users can also hit randomize to have the brand
suggest color options. Eight different styles will be shown.


Wilson’s Custom Glove Shop is mobile-optimized for on-the-go sports enthusiasts

Fans can then customize the leather, trim, lacing and
stitching before answering several questions designed to personalize the glove
to the consumers hands. Questions include Which hand do you throw with?, Choose
your glove condition and Do you want long laces?

Lastly, a country flag, emblem or other message can be
added in any thread color.

Wilson Sporting Goods exclusive deal with Major League
Baseball also lets users select which color they would prefer the MLB logo to
appear in on their item.

The last step of the process is reviewing mitt details
and paying for the purchase.

Accessible
products
Wilson
Sporting Goods commitment to reaching time-strapped consumers on mobile also
displays its willingness to provide accessible products. Whereas the mitt and
bat customization process could be tiresome in-store, users can shop for their
items in a streamlined, user-friendly manner straight from their mobile
devices, regardless of location.

We knew the key to a successful app was mobile
capability, Wilsons Ms. Brewer said. Again, our target is an 11- to
18-year-old that spends most of their time in a classroom, on the field or
commuting to and from games/practices/school.

They have very little time to sit. A mobile-enabled
app will allow them to customize the glove or bat of their dreams in their
preferred format. The phone.

Customers interested in shopping for a personalized
baseball or softball bat on mobile will be able to do so via Wilsons Demarini
brand. Users can select the graphics and colors for the handle, barrel, grip,
and end cap and nob in the same format as they would customize their mitt.


Customers can test out different color variations in the user-friendly layout

The in-app purchasing capability will also help
facilitate the smoothness of the process.

Dicks Sporting Goods is also making a
strong push for mobile and has seen its ecommerce sales grow to nearly 15
percent of total sales in 2014s fourth quarter as a result of the retailers
decision to equip its sales associates with mobile devices for easy ordering in
any aisle. It also enabled geo-fencing capabilities for sending weekly ads and
launching a stronger in-app loyalty platform (see story).

It is no longer uncommon to see players at the field
with a custom glove, whereas 5 years ago this was something that was only seen
with players in the MLB or a few select college sponsored teams, Ms. Brewer
said. With this app, we knew we had to up our game with additional features to
drive excitement, and the mobile component was a big part of that.

The addition of A2Ks (our highest-end model) is
something our players have been asking for. Also, the ability to add Flags and
Icons/Logos as part of the personalization process has been a feature that many
have quickly adopted, she said.

DeMarinicustombats.com is an industry first. No other
bat company has launched something allowing for a fully customized performance
bat experience, so there wasnt even a consumer expectation for what a custom
bat was.

Final Take
Alex Samuely is an editorial assistant on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/SfKfbQVKVJg/20082.html

Brands on Waze see average 53pc increase in traffic to locations

<!–
Please click here to learn more!Article tools sponsor –>

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

Waze Wells Fargo

Wells Fargo drove foot traffic with ad on Waze


Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.

 
Related content: Advertising, Waze, Wells Fargo, Sara Hall, mobile advertising, mobile applications, mobile marketing, mobile

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/20085-1

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/zRu57NJZTH0/20085.html