Target bridges mcommerce with print, TV via Shazam app

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Target bridges mcommerce with print, TV via Shazam app
Target is giving consumers a new way to explore and purchase its products
through a partnership with Shazam, with users of the application able to scan
any print or television ad to access shoppable content.
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Outback Steakhouse grills up Instagram-only content to showcase
steak authority

Outback Steakhouse is bolstering sales of its signature steak dishes by
delivering Instagram-only media content to mobile users that is designed to
highlight the flavors, sights and sounds that make the restaurant an authority
on steak, proving that national chains must have a stronghold on social media
when promoting new entrees.
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E*Trade: 31pc of investors seek
portfolio-monitoring capabilities on wearables

E*Trade Financial Corporation’s quarterly tracking study revealed that 31
percent of participants would like to use a wearable device for monitoring
portfolios, displaying that although banking and financial industries have made
considerable strides in mobile, wearables present an untapped market.
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Fox launches new app to profit from flash deals
Twentieth Century Fox Home Entertainment launched a new Movie of the Day
application to capitalize on the convenience of mobile and the added pressure
to purchase in a timely manner through time-sensitive deals.
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Blue Star Jets promises Uber-like experience with private jet
booking app

On-demand private jet charter company Blue Star Jets has launched a mobile
application to offer on-the-spot bookings with access to and from any airport
in the world.
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Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/wG2lODhgfuE/20544.html

Mobile Minutes: Uber vs. Lyft; Jawbone sues Fitbit; Huawei’s smartphone growth; Health-monitoring wearable

uber

Uber and Lyft fight proposed NYC rules – and each other
Uber and Lyft are among the tech companies pushing back at proposed rules by
New York City’s Taxi and Limousine Commission to regulate car service apps.
Read more on Bloomberg

Jawbone sues Fitbit, alleges theft of trade secrets
Wearable health-tracking device maker Jawbone in a lawsuit accuses rival Fitbit
of poaching employees who then spilled trade secrets in the emerging and
lucrative tech segment.

Read more on USA Today

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China’s Huawei sees strong smartphone growth in
southeast Asia

China’s Huawei Technologies, the world’s No. 2 telecom equipment maker, expects
total shipments of smartphones in southeast Asia to rise 160 percent to 8
million units in 2015, boosted by strong demand in Myanmar, it said on
Thursday.

Read more on Reuters

This wearable prototype can see through skin to scan
your blood

Echo Labs, a small startup from the Stanford-affiliated Start X incubator, may
be among the first to take health monitoring to the next level. Their prototype
wristband, two years in the making, can measure oxygen, CO2, PH, hydration and
blood pressure levels in the blood, by using optical signals.

Read more on Forbes

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/v3z74VlenLk/20539.html

MAVTV organically expands audience by leveraging new video clip app

MAVTV

MAVTV attracts viewers with intense sporting events such as Motocross

Motorsports cable network MAVTV has partnered with social media application Clippit to share clips from the network with fans, putting promotion in consumers’ hands to create a more widespread and authentic marketing representation.

Clippit is a mobile app in which users can view and save clips from their favorite television shows and broadcasted events, as well as share the content on their social media pages. MAVTV has made various content available on the app for fans to share on their relative social media feeds to promote the brand and organically entice new viewers. 

“This deal gives fans of MAVTV and motorsports in general a great new way to engage with the programming and live events they love to watch,” said Jim Long, Ceo of Clippit. “MAVTV also gets the opportunity to expose their content to new fan bases, as more clips get shared both on the app and through various social media platforms and blogs.  

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“Currently MAVTV does a great job engaging with existing fans,” he said. “The Clippit effort compliments this by having MAVTV fans who will be more likely to watch MAVTV from a friend’s suggestion than a brand suggestion. 

“With MAVTV coming to Clippit, our goal is to see if we can help increase the social activity around the channel and ultimately bring new fans to both Clippit and MAVTV.”

Social media integration
Content from numerous MAVTV shows are available to share such as the Dave Despain Show, Full Custom Garage, Gears and live broadcasts from the Lucas Oil Pro Motocross Championships and Drag Boat Racing series. 

To access the content, the user visits the network’s account on Clippit, follows or views the page and clicks the share button to spread video content he or she is interested in through Twitter and Facebook.

The clip app integrates users’ Facebook and Twitter accounts to allow them to seamlessly share clips of their favorite televised content. MAVTV offering its content to Clippit allows for consumers to promote the brand themselves in a more organic manner rather than the brand itself sharing through social media. 


Clippit provides users with an array of MAVTV content to share

User-generated shares can reach a much broader audience for the brand and steps away from the usual forced marketing content. Consumers are not easily fooled and can see through attempts to create engagement through social media. 

The partnership with Clippit takes a more backseat approach, without intruding on the user experience. Bombarding users with sponsored content can be frustrating to consumers and causes the opposite of the desired outcome, such as deterring fans rather than engaging users. 

The draw of video 
Mobile video has a substantial reach as consumers are drawn to video content, brands utilizing apps and social media such as this can access a significant audience this way. 

A clear example of this is Vulcan Productions’ partnership with short-film producer and distributor Cinelan, which unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety (see more). 

The Interactive Advertising Bureau has also demonstrated the importance of video and social media in a recent report. It showed that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content meaning marketers must aim more resources at this growing audience, especially Internet-only TV viewers (see more).

“We see many benefits to making sharable clips available,” said Mr. Long. “First, it gives TV fans the instant gratification of capturing and sharing their favorite televised moments.

“Second, we see this as free advertising for the networks that are being clipped and shared,” he said. “The more amazing moments that get shared and talked about, the more people are going to want to tune in and get their own first-hand glimpse of the action.

“And fans are already doing this with their smart phones, recording their TV. Clippit makes these efforts much more beneficial for MAVTV with great quality and proper attribution among other benefits.”

Final take
Brielle Jaekel is editorial assistant at Mobile Marketer

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Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/9B4ezd0zZxw/20547.html

Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Software and technology, General Motors, GM, Chevrolet, mobile, mobile commerce, mobile marketing

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Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Software and technology, Google, mobile commerce, Ken Wisnefski, WebiMax, Raul Castanon-Martinez, 451 Research, mobile marketing, mobile

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