How Quiznos uses gamification to strengthen loyalty connections

quiz

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How Quiznos uses gamification to strengthen loyalty connections
A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program.
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PayPal Select brings back rewards for top shoppers
PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members.
Please click here to read the entire story on Mobile Commerce Daily

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Lionsgate
debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales

Entertainment corporation Lionsgate is teaming up
with South Korean conglomerate company Samsung to give fans an exclusive inside
peek at the Hunger Games: Mockingjay Part 1 trailer at Comic-Con this week
while promoting ticket sales for the films debut.

Please
click here to read the entire story on Mobile Commerce Daily

Newegg readies students with social back-to-school giveaways
Online computer hardware and software retailer Neweggs back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.
Please click here to read the entire story on Mobile Commerce Daily
 


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Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/CI3IcLqdvjU/18268.html

HomeFinder.com’s Android app joins existing iOS version to build user base

home

Real estate mobile application HomeFinder has launched an Android version to sit alongside its existing iOS app following the acquisition of Open Home Pro as a way to further connect with prospective leads and increase traffic.

Through the new app, users can collect and organize potential leads by compiling a list for each. Agents can see how interested potential buyers are, if they have an agent representing them and if theyre preapproved for a mortgage. Real estate agents can also make notes while giving a tour on the property.

Our focus has been to ensure current and future Open Home Pro customers received an excellent customer experience, to integrate the app with HomeFinder.com products, and to launch the Android version, said Doug Breaker, president CEO at HomeFinder.com, Chicago.

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An anticipated action
Given the numerous changes within members of staff and collaborating partnerships, HomeFinder is attempting to continue the mobilization of its brand.

In 2013, Open Home Pro, a business that allows realtors to run their open houses via the iPad and collect leads, has been sold to larger real estate search site HomeFinder.com. 

The HomeFinders app becomes the first to target realtors, as opposed to consumers like its previously launched iOS app (see story).

Since we acquired Open Home Pro, we have received hundreds of requests for an Android version, Mr. Breaker said. We listened to this feedback to launch a new product so the thousands of Android-using real estate agents can experience the same benefits as iPad users.

New additions to the executive team added to this decision.

Former Open Home Pro CEO, Robert Malko, also joined HomeFinder.com when we acquired Open Home Pro to help lead our product and technical vision for real estate professionals, Mr. Breaker said. Robs innate knowledge of the OHP customer and the technical aspects of the app, combined with HomeFinder.coms established real estate agent client base, top-rated customer support, and extensive technology team, made it possible for us to launch the Android app.

Open Home Pros technology comes into play for follow-ups by sending emails containing the agents contact information and if any changes are made to the listing. The system also recognizes the most potential leads that deserve immediate attention to encourage a sale.

Agents can promote their listings with one click via the social sharing option.

Visitor feedback exists to educate sellers on the best selling tactics and listing price recommendations.

Android users can utilize the following features that will be available to iOS7 users soon, such as adding photos to the app without a Wi-Fi connection, improved device syncing between desktop and app and the note-taking feature when visitors sign in at an open house.

HomeFinder.com now uses more than 375 local newspaper real estate search sites to promote its listings.

Moving on up
The real estate app has come a long way over the past few years.

In 2009, HomeFinder.com launched Open Houses, an iOS app to help homebuyers find geographically targeted open-house listings.

Open Houses aggregated its content from desktop, which at the time had content from more than 130 newspapers across the country. HomeFinder.com, owned jointly by Gannet Co. Inc., The McClatchy Co. and Tribune Co., featured content from dozens of newspapers such as The Miami Herald, Chicago Tribune and Los Angeles Times. The Web site and mobile properties have more than 3.5 million real estate listings (see story).

This move shows a continued support for HomeFinder users and an aim to provide an extensive experience.

Since we acquired Open Home Pro, we have been eager to release an Android version while maintaining the same customer experience Open Home Pro users know and love, Mr. Breaker said.

Final Take
Caitlyn Bohannon, editorial assistant for Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/AJ6dUvgevxc/18267.html

Pancheros bites into mobile Web with streamlined site experience

pacheros

Pancheros Mexican Grill, a fast-casual Mexican restaurant franchise, has debuted a redesigned Web site with streamlined navigation and custom content that will help it engage on-the-go mobile users.

The cleaner, more contemporary site now boasts smoother navigation, eye-catching design and custom content that engages users and reflects the brand’s quirky personality. With distinct iconography and vivid photography to accompany the branded content, the goal is to insure the brand shines through, while the aesthetics have also been given a facelift.

Not so long ago it was enough to be able to surf the Web, or access information while on-the-go, even if the Web site itself looked terrible. But that was OK,” said Daniel Weisbeck, CMO at Netbiscuits.

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“The mobile Internet was such a luxury that user experience was something few even considered.”

“Delivering the same user content similar to the desktop was just not an expectation. How times have changed,” he said.

Sugar and spice
Pancheros’ Web page preserves its humor and wit with the menu page description reading, “we could have built pyramids, we chose burritos instead” and the group ordering tab saying, “have burrito will travel.”

The fast-casual has grown and evolved since its revamp in 2012 and wanted to mirror that in its digital footprint while preserving the elements that really made it stand out such as the modern use of tiles, icons and photography while implanting a simpler experience so fans can easily get to desired content.


Web version


Mobile perspective

While the responsive design allows for mobile engagement with the brand to be correcty formatted, it does not boast its own version of the parent site, which is interesting considering almost every brand believes there is practicality in creating separate designs for different device experiences and compatibilities. And as smartphones and mobile devices continue to evolve, brands must revamp and update the designs cyclically.

In the field of Web design and development, developers are quickly reaching the point of being unable to keep up with the endless new resolutions and devices. For many Websites, creating a Website version for each resolution and new device would be impossible, or at least impractical. There should be no consequence of losing visitors from one device for the benefit of gaining visitors from another.

Pancheros is smart to opt for a responsive design that responds to a users behavior and environment based on screen size, platform and orientation. This eliminates the need for a different design and development phase for each new gadget on the market.

Boost your bistro
The biggest appeal of dining out is the pleasure of having everything brought to you. However a guest chooses to order a steak, the establishment will oblige. Responsive design creates a similar experience for a restaurants online presence, and when the UX is easy and intuitive, repeat business is sure to occur.

Mobile search is quickly surpassing that done on desktop, and nowhere is this trend more apparent than with restaurants. A reported 40 percent of an eaterys Web visits derive from mobile devices, signifying how vital it is to design an impression that fits on-the-go consumption.

The need for bite-sized information coincides with movements in dining, where guests perceive sliders with different toppings to be more fun to eat than one big burger thats the same from beginning to end. The same values hold true for mobile content, which has been forced to become condensed and witty as users swipe from site to site without embracing anything too deeply until something alluring entices them to stay.

A great design and rich experience that visitors can enjoy from all platforms is becoming a necessity rather than a nicety. Displaying information in a manner from which everyone can sample increases foot-traffic to a brands actual service post impression with virtual service.

“Once considered an advanced concept, responsive has now very much become the norm for mobile Web development,” Mr. Weisbeck said.

“Irrespective of whether it is always a practical solution for every device type and context, it at least goes some distance to addressing mobile visitor expectations that your Web site will render correctly on their device.”

Final Take
Michelle is editorial assistant on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/7uG1x6KYdwk/18272.html

How Airbnb’s redesign supports the next generation of mobile travelers

Airbnb

Airbnb’s newly redesigned app

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Airbnbs recent revamp of its Web site and
mobile application points to how the brand is prioritizing showing versus
telling as well as community for todays always-on travelers.

The redesign reduces the amount of text to put
a bigger emphasis on informational visuals, including the introduction of
video. The result is a more personalized experience designed to empower
mobile-savvy travelers who are looking for a personal connection to the places
they visit.

By reducing the amount of
text, using more compelling and informational visuals, including the addition
of video, and focusing on lifestyle-oriented content, they are streamlining the
most meaningful information and encouraging engagement by showing vs. telling,
said Jeff Anulewicz, executive director of strategy
and analytics at MXM.
They are emphasizing that this is not just a
replacement for a hotel, but an invite to join a new community of trusted
travelers and hosts, to share an experience with a stranger and perhaps, for a
moment step into someone else’s life.

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In the end, this redesign is ultimately aimed at
utilizing compelling content to drive greater engagement and consumer action,
while looking to cement Airbnb as the leaders of the next wave of travel, where
users are not just passive tourists looking for a deal, but explorers looking
to engage with the people and places they visit in a more personal way, he
said.

Compelling images
Airbnb, which reportedly has over $1 billion in
sales, is a good example of how mobile is supporting the growing sharing
economy. With smartphone-wielding consumers having easy access to systems
allowing for efficient sharing and payment mechanisms, apps such as Airbnb make
it possible to easily rent a strangers apartment for a night (see story).
 

The new Airbnb look began its roll out last
week and will continue hitting devices over the next couple of weeks.

The listings page is designed to tell a story,
with photos, neighborhood highlights and details about the owner.

To help it accomplish these goals, the photos
are now bigger and appear throughout a listing description. Users are able to
click on any photo to see the rest of the images attached to a listing.

The way listing information is presented has
also been changed, with all of this information now appearing on a single page,
with amenities and house rules appearing more prominently.

Personalized discovery
The redesign also places a bigger focused on personalized discovery experiences
to meet the needs of mobile users.

The app’s utilities have similarly been
overhauled for the Hyperconnected consumer, Mr. Anulewicz
said. For instance, the newly revamped Discover feed is more highly
personalized to the individual, taking into account their preferences and
interactions to learn and react to their changing needs while anticipating
future desires, highlighting only the most sought-after information about each
property and the surrounding areas.

New icons enable users to review a selection of
the amenities offered.

For listers sharing neighborhood favorites in a
guidebook, this information has moved from a separate tab to a prominent spot
and now features a bigger map.

Overall, the new look is cleaner with the goal
of being clearer and more inviting.

Airbnbs rebranding is
positioning themselves center stage in the new cultural emergence of sharing
and openness, taking ownership of the once niche couch-surfing phenomenon with
numbers that now rival the amount of hotel rooms in the country, Mr. Anulewicz said.

With this rebranding comes a redesign of their
mobile app and web properties focused on todays Hyperconnected consumer:
time-starved, highly-distracted with extremely high expectations of their
digital experiences, he said.

Airbnb has shifted the focus of their user
experience to acknowledge what resonates most with this audience: simplicity,
empowerment, personalization and most of all, a human connection.

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Final Take

Chantal Tode is senior editor on Mobile Marketer, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/h-NgXDkrwu8/18265.html

Denny’s serves customized content to Latinos on Facebook

denny

Dennys has launched a new Spanish-language Facebook page, Denny’s Latino, as part of the brand’s integrated communications efforts to connect with customers at different touchpoints.

The launch of the new Spanish-language social media page comes at a time when 23 million Latinos are active on Facebook every month. More than one in five of Denny’s guests are Latino, and like all families, enjoy value, variety and a casual environment when dining out.

Latinos are a fundamental component to business growth and overall success as they have significant buying power yet their technology and media use do not mirror the general market but have distinct patterns,” said Chris Mellow, director of digital engagement at Grupo Gallegos, an agency that focuses on the Latino market.

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“Latinos also exhibit distinct product consumption patterns and are not buying in ways that are the same as the total market.”

“That said, as a brand, clients cant be one thing as Latinos and another thing to the General Market. The brand message should remain culturally relevant without having to be rewritten,” he said.

Dennys is the operator of one of America’s largest franchised full-service restaurant chains.

Relevant impressions
Latinos are the fastest growing consumer group and brands that fail to reach this invaluable demographic are missing out on a group with rising purchasing power and a massive mobile footprint that presents grand opportunities for brand content marketing.
The Denny’s Latino page launches with a hub of activity including the ‘Red, White Blue Slam Remix’ – a humorous video performance by a popular Latino rapper surrounding Dennys most requested breakfast item, the Grand Slam.

Rap video on Denny’s Latino timeline

The company is producing original, and curated content designed to actively engage with online Latinos, and promote two-way communication with this audience. Through regular updates, Denny’s loyal customer fan base will learn about delicious new menu items, exciting incentive promotions and exclusive offers found only on Denny’s Latino.

As brands seek new strategies to seize sustainable growth, the reported $1.2 trillion dollars of Latino purchasing power in 2012 represents a time-sensitive opportunity to create a powerful relationship with these consumers, and heres why:

There are more than 52 million Latinos living in the U.S., with that number expected to increase near 132.8 million by 2050, which would represent 30 percent of the entire countrys population.

Latinos are also prime targets for content marketing, as their engagement online doubles that of the general market with a hefty 14 versus seven percent, with more than 1 million unique users connecting per year. This demographic already consumers 62 percent more digital video than non-Latinos and possess higher CPMs in online search marketing campaigns, meaning their attention is more valuable that other consumers in terms of viewership of targeted communications.

Most importantly, as content marketing continues to go mobile, so are Latinos. According to Pew Research, 60 percent of U.S. Latino mobile users have smartphones compared to 53 percent of Caucasians. Pew also noted that nearly 42 percent of Latinos use their mobile phones as the primary gateway to Internet access.

Creating affinity
During the recent World Cup exhibition, JCPenny made a push to specifically address Latinos with a digital campaign and a sponsorship of Univisions World Cup coverage, hoping to fashion itself as the favorable department destination.


World Cup themed promo

The retailer has encountered three years of management and agency upheaval that have resulted in helter-skelter strategy shifts and a decline in sales. Desperate for even ground, JC Penny has identified Latino consumers as its North Star, and for the first time assertively made the claim that the demographic is its brand muse.

Because many brands have attempted to market to Latinos and failed, there is even more urgency to create greater cultural affinity and to listen and address their needs more carefully. The challenge stems from marketing that does not get to know the consumer.

After deeply investigating how Latinos clean their homes, Clorox unveiled a line products targeted at the Hispanic consumer, called Clorox Fraganzia. Learning that Latinos tend to clean in layers cleaning, disinfecting and aromatizing Clorox created a multipurpose dilutable cleaner to use on floors and other surfaces, an aerosol freshener for the air, and a toilet-bowl rim hanger reminiscent of the canastillas, or little baskets, commonly used for that purpose in Latin America.


Product line

It is no surprise that CPG marketers are interested in targeting mobile consumers based on past marketing spend.

Ian Friendly, chief operating officer and executive vice president of United States retail at General Mills said the CPG brand spends more money than any other food company on communications directed towards Hispanics, specifically with its Que Rica Vida (What a Good Life) program.


Cheerios offering for Latinos

Not only is content marketing successfully driving positive brand engagement among Latinos, it is doing so with a higher success rate than among non-Latinos. However, if brands are merely dabbling in Latino content marketing or pursuing it half-heartedly, they are unlikely to ever realize the benefits of that cultural predisposition.

Facebook is a great platform for brands in the fast-casual dining industry to directly engage with their customers and create a conversation around the brand that may not be happening or they may not be part of otherwise,” Mr. Mellow said.

“Relationships are developed via good conversations between brands and their customers. Two-thirds of Hispanics often like or recommend brands, which recommendations carry weight amongst their connections,” he said.

Final Take
Michelle is editorial assistant on Mobile Commerce Daily, New York


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/IrzF8wK-SLQ/18270.html