Will PayPal lose its mobile stronghold as NFC payments gain?

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Will PayPal lose its mobile stronghold as NFC payments gain?
EBays decision to spin-off PayPal something company executives insisted was not in the works just months ago reflects just how quickly mobile payments are heating up following Apple Pays launch, renewing enthusiasm for near-field communications technology.
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McDonalds franchisee builds relationships via QR code-enabled daily sweepstakes
A McDonalds franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.
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Dunkin Donuts balances mobile, traditional marketing to protect brand personality
NEW YORK A Dunkin Donuts executive at the Mobile Marketing Associations SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.
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1800Flowers prioritizes data over mobile for contextual relevance
NEW YORK A 1800Flowers executive at the Mobile Marketing Associations SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.
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Forrester analyst: Marketers must create mobile moments to stay relevant
NEW YORK A Forrester Research analyst at the Mobile Marketing Associations SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.
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Mobile Minutes: Facebook relaunches Atlas; Google’s streaming music plans; Politics and social media; Walmart board

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Related content: Content, Facebook, Atlas, Google, music streaming, Twitter, Pinterest, politics, Walmart, Instagram, Systrom, mobile marketing, mobile

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Hasbro exec: Marketers adhering to traditional patterns court trouble in mobile era

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Hasbro’s Scrabble game app.

NEW YORK A Hasbro executive at the Mobile Marketing Associations SM2Innovation Summitsaid the key to marketing to mobile users is reacting to human behavior, not to trends, keeping in mind that individuals have the power to control their media consumption.


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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Software and technology, Hasbro, SM2, mobile, mobile commerce, mobile marketing, Victor Lee

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Ford, Facebook execs: Personalize marketing to reach mobile-ad-friendly consumers

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Ford Facebook page.

NEW YORK Executives from Ford Motor and Facebook at the Mobile Marketing Associations SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.


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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Advertising, Ford, Facebook, mobile, mobile commerce, mobile marketing, Jim Farley, Carolyn Everson, SM2 Innovation Summit

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Snapchat: Constant content consumption on smartphones changing communication

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Snapchat revolutionizes conversation.


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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.

 
Related content: Content, Snapchat, mobile, mobile marketing, content

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